Money Done Better.

Ubank
Gen AI character animation

MC&V’s AI Director Jodie Heenan collaborated, under the direction of Director Simon Robson, on the Money Done Better campaign for Ubank. She supported the creation of one of the animated films: the puffer fish Harper in the character-led series. The campaign combines humour, nostalgia and expressive animal characters to transform everyday money behaviours into memorable visual stories, using a blend of human artistry and AI-powered production.

Jodie developed a meticulous animation workflow, where success depended on the subtle performance of the puffer fish. Simon directed Jodie to create the nuanced facial expressions and believable movement to texture, timing and environmental details, every frame was carefully refined to bring to life a character that felt authentic, emotionally engaging and full of personality.