Inspiring
End to end Gen AI filmmaking
A fully AI-crafted film bringing a life-changing medical innovation to life.
For Inspiring, an Australian medtech startup reimagining asthma treatment, MC&V created an emotionally driven brand film that tells the story of a young boy struggling to breathe during an asthma episode. As conventional treatment fails to bring relief, his mother turns to the Inspiring device, delivering the medication more effectively and helping him find his calm breath once again.
The project was conceived and produced entirely through an AI-native filmmaking workflow. From concept development, scriptwriting and storyboarding through to cinematic image generation, motion and post-production, every stage was led by MC&V in collaboration with AI Director Josef “Seppi” Scholler. The result is a cinematic proof point for how AI can deliver emotionally resonant storytelling with the craft and quality expected of premium brand films.
credits:
Client: Inspiring