Adidas
Gen AI motion graphics
MC&V developed a social motion asset for adidas, designed to be released the moment the NSW Blues secured victory in the State of Origin series. Built for speed without compromising craft, the piece captured the energy and pride of the win, giving adidas a premium, ownable celebration that could go live within moments of the final whistle.
Created as a high-impact social asset, the project combined bold motion design, dynamic typography and premium visual execution to amplify one of Australian sport’s biggest moments, helping adidas join the conversation in real time with content designed to feel immediate, authentic and unmistakably on brand.
credits:
Agency: We Are Social
Client: Adidas