Light the Bay — Adidas x Mercedes-AMG F1

Gen AI post production, hybrid CG/AI pipeline

For the ‘Light the Bay’ campaign promoting Adidas’ sponsorship of the Mercedes-AMG F1 racing team for the ’25 Singapore GP, our friends at Two-Eyed People took on a precision operation in hybrid CGI/3D and AI production and called us to help on a technically challenging single shot with only a few days to deliver.

The work was featured across Singapore Airlines in-flight advertising and Adidas Singapore social channels as part of the campaign rollout.

The challenge was surgical. A single hero shot involving high-speed motion, layered brand elements, and human performance, a combination that proved challenging with Gen AI just a little while ago. The shot demanded significant R&D and iteration to meet client satisfaction for such high-profile brands.

Our Gen AI post pipeline combined motion correction, AI-driven compositing, and selective enhancement, blending both traditional craft and emerging AI capability. Each frame was engineered to hold up under the scrutiny of premium placement and brand standards that don’t compromise.

Fun fact: The audio engineer from Massive Music on the job is a former race car driver bringing track-bred precision to every frame’s sonic detail.

The result: proof that Gen AI post production isn’t about replacing craft, it’s about extending what’s possible when CG meets AI, timelines tighten, and the creative can’t bend.