About
MC&V is led by Marie-Celine Merret and Vinne Schifferstein, who built Australia’s first AI-native production capability at Clemenger BBDO after co-launching Monks ANZ. With European roots and global experience across New York, London, Amsterdam, Dusseldorf, Paris, and Sydney, they’ve cultivated deep relationships with specialist AI artists worldwide, a curated network that now underpins every MC&V project. Over the past two+ years, they’ve delivered commercial AI work at scale for global brands including KFC, Afterpay, Samsung, Adidas, Schweppes and Uniqlo. MC&V is grounded in real production, not experimentation. Workflow-first, specialist-led, and built to deliver under real commercial pressure.
MC
Marie-Céline Merret identified the commercial potential of AI in production early and has spent the past two years proving it under real agency conditions.
Her career spans experiential design & creative technology at Fake Love NYC (A New York Times Company), delivering global work for Google, Samsung, Lexus and 7Up, co-founding Monks ANZ, and leading AI-native production as Head of Creative Technology & AI at MADE THIS Clemenger BBDO.
With a foundation in creative technology, digital production and experiential design, MC brings rare fluency across code and craft. At MC&V, MC leads creative direction and production, curating specialist AI artists globally to deliver emotionally resonant work that ships on time, on budget, and to brand and business objectives.
V
For over two decades, Vinne Schifferstein has built production companies balancing creative ambition with commercial reality. Trained in Marketing, Media Economics, and Law, she’s led businesses across four continents from Publicis and Omnicom to startups. At Monks, she co-founded the ANZ operation and delivered global production for BMW across 29 markets.
Her AI approach is business-focused: after seeing ChatGPT’s client impact, she completed MIT’s AI program and built production capabilities at MADE THIS Clemenger BBDO. A former marketer herself, she translates production complexity into business outcomes.
At MC&V, Vinne leads strategy, partnerships, and delivery ensuring every project is commercially sound and operationally flawless.
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