Rapid visual exploration that transforms scripts, mood boards, or loose concepts into high-resolution creative territory before a single production decision is locked. Our AI pre-vis services help agencies pitch ambitious ideas with confidence.

We build the world first using generative AI production workflows. Character direction, shot language, lighting, tone, aesthetic. All the team needs to confidently present bold, imaginative ideas early, and give clients the clarity to greenlight them.

This approach works best for ambitious pitches that require world building, complex narratives, surreal or visually impossible concepts where traditional pre-visualisation timelines would kill creative momentum. Agencies globally use our AI pre-vis to win bigger briefs.

This requires specialist AI artists who live at the intersection of imagination and technical precision. Our roster includes syntography experts who develop photorealistic environments with spatial coherence and material fidelity, and surrealist specialists who bend reality into emotionally resonant visual worlds. These artists don’t just prompt—they sculpt atmosphere, light, and narrative through layered model workflows that traditional pre-vis cannot match. Whether conjuring hyper-real product worlds or impossible dreamscapes, they bring the visual authority needed to sell ambitious creative before production begins.

Example project: Mary Prepmas

Full AI-native production from concept to delivery, where specialist AI talent orchestrates model stacks, custom workflows, and iterative direction to create commercially viable creative work.

No live shoots. No traditional pipelines. Just pure AI craft: designed, directed, and art-directed by artists who understand both generative AI technology and the creative standards required for branded commercial work in advertising.

This approach works best for campaigns requiring heavy CG, VFX, or impossible visuals and tight budgets. Surreal or fantastical creative briefs. Rapid world-building for retail, FMCG, and performance media. Projects where timelines are compressed but creative ambition isn’t.

It’s a model shaped by real delivery. Over two years of live AI campaigns for Australian agencies and major global brands. And by a global network of AI artists who call us directly for production and client management support because AI workflows remain unknown territory for most creatives and production teams.

Example project: Springboards.ai & Mary Prepmas

The best of both worlds: real filmed performances paired with AI-powered post-production, environment extension and variation, and scaling assets. Our hybrid AI production services preserve the authenticity of human expression or the accuracy of products while maximising ROI for brands and agencies.

We preserve authenticity: emotion, body language, nuance. Then use generative AI to expand worlds, multiply outputs, and create digital variations. One hero shoot becomes hundreds of campaign-ready assets, all while maintaining creative craft integrity and clear IP ownership.

This approach works best for brands who want to maximise ROI on talent and production days. To create reusable campaign systems. And to explore digital twin applications for ongoing content needs without losing the human truth at the heart of the work.

This balance is shaped by deep understanding of traditional production pipelines, backed by hands-on experience running large-scale commercial shoots, combined with AI technical expertise. Having shipped commercial work across every vertical, we know where AI can extend value and where human craft must lead.

Traditional finishing and VFX craftsmanship enhanced by generative AI workflows. We improve, extend, clean, fix, upscale, and version footage for agencies and production companies without the cost, time, or complexity of reshoots or full CG builds.

Every output is reviewed and refined by senior post artists with backgrounds in traditional VFX and commercial finishing. No AI artefacts. No shortcuts. Just faster, more flexible post-production that gives creative teams room to experiment and clients the ability to adapt late-stage without blowing budgets.

AI post-production capabilities include: Quality enhancement and upscaling, re-lighting and scene adjustment, compositing and environment extension, performance tweaks and expression refinement, object removal and rotoscoping automation, style treatments and look development, versioning at scale.

This is delivered by artists whose expertise spans both traditional production and AI pipelines where technical skills are critical. This is a rare combination in branded commercial work. Having worked on the production side with post and VFX houses and delivered campaigns under real-world conditions, we understand exactly what skills are required for the most technical executions where AI and traditional post techniques blend.

Example project: Weis

A custom AI content system trained on your brand’s visual identity. It’s designed to generate on-brand assets, variations, and campaign extensions without starting from scratch every time. Our LoRA model development and brand engine services help brands scale creative production.

We build fine-tuned generative AI models calibrated to your brand’s look, feel, and personality, then develop prompt frameworks and creative guardrails ensuring consistency across every output. It’s your brand’s creative operating system: reusable, scalable, and always on-brief.

This approach works best for brands running continuous campaigns. Retail and FMCG clients needing rapid market adaptation. Organisations looking to reduce per-asset production costs while maintaining creative consistency and craft standards.

This is made possible by designing workflows before selecting talent. We architect the right AI pipeline for each brand’s specific needs and asset system requirements, then bring in specialists with deep technical expertise in areas most teams don’t realise exist—from LoRA specialists skilled in brand consistency calibration, style transfer specialists, and automation pipeline architects who ensure every generated asset maintains creative integrity at scale.

Agentic production systems that automatically generate, adapt, and version campaign assets across every channel, market, and audience touchpoint for global brands without manual re-briefing or repetitive design labour.

Automation meets brand governance meets creative intelligence. Dynamic templates, smart versioning rules, and human creative direction combine to deliver high-volume AI production work at speed, while freeing your team to focus on the ideas that matter.

This approach works best for E-commerce and retail scaling creative across markets or audience segments. Performance media campaigns requiring thousands of localised or personalised variations. Brands needing to feed the feeds without burning out creative teams.

This capability is grounded in real delivery for major Australian brands and a luxury automotive brand in EMEA. It requires automation architects and agentic designers who build intelligent production systems, not just generate assets. These specialists engineer workflow logic, design creative rulesets that preserve brand integrity at scale, and develop the parametric frameworks that allow campaigns to adapt autonomously across markets, formats, and platforms. They’re technical producers who understand both code and craft—rare talent capable of translating brand strategy into self-executing creative systems that actually deliver.

Embedded AI production expertise for agencies and brand’s inhouse creative teams navigating the gap between AI possibility and production reality.

We assess feasibility, design custom generative AI workflows, and provide hands-on guidance at concept stage. Helping creative teams push ideas further while ensuring they’re delivering under real-world timelines and budgets for commercial production.

When to bring us in? Ideally, at an early concept stage so we can do AI feasibility checks on your ambitious briefs. Pitch support for AI-led ideas requiring production validation. When you need to elevate creative but aren’t sure if the technology can deliver under given timelines.

This perspective comes from having worked agency, production and client-side across all verticals, building a deep understanding of creative technology, art-through-code, and digital workflows. It allows us to translate creative ambition into production-ready reality, fluently navigating both the language of ideas and the constraints of delivery.

Global AI Talent Network: We’ve developed relationships with the world’s best AI artists across the world. Specialist talent calls us directly for production and client management support.

Proven Commercial Experience: Two-plus years delivering live AI campaigns under real production pressure for Australian businesses including Block, Emotive, Apparent, and Springboards. Not experiments—delivered commercial work.

Technical Production Depth: Our backgrounds in creative technology, digital production, experiential design, and art through code give us rare technical fluency in AI workflows.

Workflow-First Philosophy: We design the production pipeline before selecting talent to ensure the right AI artists, models, and technical specialists for your specific brief and budget.

Agency + Production + Client Perspective: Experience from both agency, production and client-side gives us a unique ability to bridge creative ambition with commercial reality. We understand what brands globally actually need to ship.

Locations: Sydney | New York | Amsterdam + global talent